How to use stories to promote your product or service

What comes to your mind when you think of promotion? Social media? TV ads? Bill boards? All of these can be made more effective by associating your product or service with inspiring and emotional stories. In this article, I will … Continue reading How to use stories to promote your product or service

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How to make your social media promotions stand out

Most of you reading this article might be already using social media to promote your business, products and services. However many a times, your content gets lost in the ocean of posts out there. Unless you have tens of thousands … Continue reading How to make your social media promotions stand out

How to improve the effectiveness of your branding activities

You are already doing some branding activities to promote your business. You try to differentiate and position your products/services in an effort to improve your brand value. You do online and TV advertisements to reach your target audience. While you … Continue reading How to improve the effectiveness of your branding activities

How to choose the right promotion channel for your business

There are a zillion channels out there for you to promote your product or service. But are you using the best channel for your business? Are your current channels giving you the desired results? If not, you have not done … Continue reading How to choose the right promotion channel for your business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts

5 digital marketing techniques to grow your business

The web is a gold mine for businesses, especially for new ones to acquire customers, establish a brand, promote products, do market research and much more. When you are thinking about applying digital marketing to your business, tens and thousands of others are doing the same. So you need to approach it systematically. The intention of this article is to help you kick start your digital campaigns by providing the right direction. I am going to quote relevant references throughout the article, which you can use for further reading. So as I said, there are millions of businesses out there. … Continue reading 5 digital marketing techniques to grow your business

25 unique ways to promote your product or service for 2019

Amidst a ton of competition, it is difficult for businesses to promote their product or service effectively, especially for budding organizations. Also, reaching the right target audience with  high rate of conversion is also becoming challenging. In this article, I will cover the 25 best ways to promote your product with a focus on the above two challenges. I intend to start with a few unconventional techniques, and later move onto common ones like social media marketing.  Before we get into the techniques, you need to understand that execution is equally important. Starting to use a bunch of techniques without … Continue reading 25 unique ways to promote your product or service for 2019

5 marketing techniques for the service sector that actually work

Marketing has evolved over the years. Recently, the focus has shifted to improving the effectiveness of marketing techniques to achieve maximum ROI. Service sector marketing is challenging as it is quite a task to create an impression among prospects and … Continue reading 5 marketing techniques for the service sector that actually work