How to improve the effectiveness of your branding activities

You are already doing some branding activities to promote your business. You try to differentiate and position your products/services in an effort to improve your brand value. You do online and TV advertisements to reach your target audience. While you … Continue reading How to improve the effectiveness of your branding activities

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How to choose the right promotion channel for your business

There are a zillion channels out there for you to promote your product or service. But are you using the best channel for your business? Are your current channels giving you the desired results? If not, you have not done … Continue reading How to choose the right promotion channel for your business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts