7 tips to come up with creative solutions to customer problems

Every customer is different, so are their issues and pain points. With growing customer expectations, resorting to standard set of solutions and offerings to address customer needs or problems, is just not enough. You need to come up with creative … Continue reading 7 tips to come up with creative solutions to customer problems

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3 unseen tips to improve your customer engagement skills

If you are in a customer facing role, be it sales, procurement, marketing or any such role for that matter, you ought to be good at engaging with them. And some people have an inherent ability to keep customers warm … Continue reading 3 unseen tips to improve your customer engagement skills

How to know whether a prospect is going to buy from you

In B2B, a seller interacts with the customer multiple times before he/she strikes a deal. You will make first level, second level and many more pitches to the prospect in an effort to convince him/her to buy your product or … Continue reading How to know whether a prospect is going to buy from you

How to add value beyond contract to customer business

You have heard the word value beyond contract atleast a few times if you are a business professional or entrepreneur. And we all know, with increasing competition, you need to do much more than delivering a standard set of services … Continue reading How to add value beyond contract to customer business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts

3 effective ways to improve customer retention

Businesses can never be sure to retain their customers forever. And hence they need to consistently take steps to differentiate themselves. Today, with newer companies offering stiff competition, established players are also forced to strengthen their customer base to retain … Continue reading 3 effective ways to improve customer retention

How to find out the reason for customer churn?

How many times have you been able to figure out the exact reason for losing an existing business? Rarely right? There are no tools out there that can help you do this. Well, if you are an online business, you can use SEO tools like SEMRush, Similar web, Google search console etc to analyse your traffic to derive reasons for customer churn. But that wouldn’t give you the expected results In this article, I would like to discuss an approach you can use to understand the business scenario and determine why your customer left. Reasons for customer churn There are usually three major … Continue reading How to find out the reason for customer churn?

What are the dos and don’ts of customer interaction

The dos and don’t of customer interaction depend on a lot of factors such as type of customer, type of setting (formal or informal), purpose of interaction etc. However, here I will list down a few common dos and don’ts in a customer interaction that would typically be applicable to any scenario.These will help you establish a healthy relationship with your customers.  This is very short article for a quick read. I usually write articles which are atleast 500 words long. But the intention of this article is to help those who are looking for a few quick tips on … Continue reading What are the dos and don’ts of customer interaction

5 proven ways to improve customer experience

Many of you might be wondering why the word customer experience management (CXM) is making a buzz across all the industries. I was quite unclear about this whole thing till I myself got into a customer facing role. I learnt from my experience that, for many customers, more than the business value you bring to their organization, the comfort level of working with you matters more. Before I talk about the 5 ways, let me take a few moments to explain – based on facts and statistics – why customer experience is essential to the survival of a business. According to … Continue reading 5 proven ways to improve customer experience

5 marketing techniques for the service sector that actually work

Marketing has evolved over the years. Recently, the focus has shifted to improving the effectiveness of marketing techniques to achieve maximum ROI. Service sector marketing is challenging as it is quite a task to create an impression among prospects and … Continue reading 5 marketing techniques for the service sector that actually work

10 ways to improve your customer relationship in 2019

Customers are as diverse as the number of plant species on earth and customer relationship management is a topic of discussion in every organization. So before even discussing how to improve customer relationship, let me put a disclaimer that every … Continue reading 10 ways to improve your customer relationship in 2019