Every customer is different, so are their issues and pain points. With growing customer expectations, resorting to standard set of solutions and offerings to address customer needs or problems, is just not enough. You need to come up with creative … Continue reading 7 tips to come up with creative solutions to customer problems
If you are in a customer facing role, be it sales, procurement, marketing or any such role for that matter, you ought to be good at engaging with them. And some people have an inherent ability to keep customers warm … Continue reading 3 unseen tips to improve your customer engagement skills
In B2B, a seller interacts with the customer multiple times before he/she strikes a deal. You will make first level, second level and many more pitches to the prospect in an effort to convince him/her to buy your product or … Continue reading How to know whether a prospect is going to buy from you
You have heard the word value beyond contract atleast a few times if you are a business professional or entrepreneur. And we all know, with increasing competition, you need to do much more than delivering a standard set of services … Continue reading How to add value beyond contract to customer business
Businesses can never be sure to retain their customers forever. And hence they need to consistently take steps to differentiate themselves. Today, with newer companies offering stiff competition, established players are also forced to strengthen their customer base to retain … Continue reading 3 effective ways to improve customer retention
How many times have you been able to figure out the exact reason for losing an existing business? Rarely right? There are no tools out there that can help you do this. Well, if you are an online business, you can use SEO tools like SEMRush, Similar web, Google search console etc to analyse your traffic to derive reasons for customer churn. But that wouldn’t give you the expected results In this article, I would like to discuss an approach you can use to understand the business scenario and determine why your customer left. Reasons for customer churn There are usually three major … Continue reading How to find out the reason for customer churn?
Customers are as diverse as the number of plant species on earth and customer relationship management is a topic of discussion in every organization. So before even discussing how to improve customer relationship, let me put a disclaimer that every … Continue reading 10 ways to improve your customer relationship in 2019
Customer Relationship Management (CRM) has been methodically studied by academicians and industrialists for decades. The services industry has thrived on leveraging positive outcomes of maintaining a good customer relationship. But there is no single approach to engage with all types of customers. Every customer is different in his/her own way. And needs to be meticulously dealt with depending on the industry, geography, cultural aspects, professional experience etc. Understanding the type of customer is quintessential to improving customer retention. In this article I intend to cover different types of customers and how to effectively manage them. Customers by designation C level: … Continue reading The curious case of Customer Relationship Management (how to manage different customers)