How to improve the effectiveness of your branding activities

You are already doing some branding activities to promote your business. You try to differentiate and position your products/services in an effort to improve your brand value. You do online and TV advertisements to reach your target audience. While you … Continue reading How to improve the effectiveness of your branding activities

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5 unique ways to improve the visibility of your business

How do you go about improving the visibility of your business? Social media?Blogging? Or TV/online advertisements? When all of these can help, every competitor of yours is also doing the same. So how are you going to stand out with … Continue reading 5 unique ways to improve the visibility of your business

How to choose the right promotion channel for your business

There are a zillion channels out there for you to promote your product or service. But are you using the best channel for your business? Are your current channels giving you the desired results? If not, you have not done … Continue reading How to choose the right promotion channel for your business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts

25 unique ways to promote your product or service for 2019

Amidst a ton of competition, it is difficult for businesses to promote their product or service effectively, especially for budding organizations. Also, reaching the right target audience with¬† high rate of conversion is also becoming challenging. In this article, I will cover the 25 best ways to promote your product with a focus on the above two challenges. I intend to start with a few unconventional techniques, and later move onto common ones like social media marketing.¬† Before we get into the techniques, you need to understand that execution is equally important. Starting to use a bunch of techniques without … Continue reading 25 unique ways to promote your product or service for 2019