How to improve the effectiveness of your branding activities

You are already doing some branding activities to promote your business. You try to differentiate and position your products/services in an effort to improve your brand value. You do online and TV advertisements to reach your target audience. While you … Continue reading How to improve the effectiveness of your branding activities

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How to know whether a prospect is going to buy from you

In B2B, a seller interacts with the customer multiple times before he/she strikes a deal. You will make first level, second level and many more pitches to the prospect in an effort to convince him/her to buy your product or … Continue reading How to know whether a prospect is going to buy from you

5 innovative ways to improve your employer branding

As a business, you always want to hire the best people. And you are doing many things to improve your employer branding, like improving your culture, positioning your company as a fun place to work, being transparent etc. But are … Continue reading 5 innovative ways to improve your employer branding

5 unique ways to improve the visibility of your business

How do you go about improving the visibility of your business? Social media?Blogging? Or TV/online advertisements? When all of these can help, every competitor of yours is also doing the same. So how are you going to stand out with … Continue reading 5 unique ways to improve the visibility of your business

3 unconventional revenue sources you should consider for your business

Haven’t you faced a situation of your existing sales channels becoming saturated? Or atleast you have struggled to generate enough sales from your network, social media promotion and other traditional revenue sources. This is when you need to consider more … Continue reading 3 unconventional revenue sources you should consider for your business

7 powerful ways to improve the quality of your employees

People are one of the most important assets of any organization. The overall quality of work depends on the skill, talent and dedication of your employees. And if you are a small business, employee quality has a significant impact on … Continue reading 7 powerful ways to improve the quality of your employees

How to convert your new business’s weaknesses into strengths

When you start a new business, you need to build a lot of things from scratch. You have zero customers with little brand awareness. You don’t have the credibility to convince your customers and suppliers to buy your product or … Continue reading How to convert your new business’s weaknesses into strengths

How to add value beyond contract to customer business

You have heard the word value beyond contract atleast a few times if you are a business professional or entrepreneur. And we all know, with increasing competition, you need to do much more than delivering a standard set of services … Continue reading How to add value beyond contract to customer business

How to choose the right promotion channel for your business

There are a zillion channels out there for you to promote your product or service. But are you using the best channel for your business? Are your current channels giving you the desired results? If not, you have not done … Continue reading How to choose the right promotion channel for your business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts