How to use stories to promote your product or service

What comes to your mind when you think of promotion? Social media? TV ads? Bill boards? All of these can be made more effective by associating your product or service with inspiring and emotional stories. In this article, I will … Continue reading How to use stories to promote your product or service

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How to make your social media promotions stand out

Most of you reading this article might be already using social media to promote your business, products and services. However many a times, your content gets lost in the ocean of posts out there. Unless you have tens of thousands … Continue reading How to make your social media promotions stand out

How to keep a sales lead alive, even when you lose a deal

The art of selling has been a matter of study ever since mankind existed. And no sales professional has tasted 100% success. Failure is just a part of it. But are there ways to create future business opportunities even when … Continue reading How to keep a sales lead alive, even when you lose a deal

5 ways you can excel as a sales leader

Leadership is not just a position, rather it is a responsibility. Sales leaders play a crucial role in ensuring business growth and sustainability. However, getting into a leadership position does not guarantee you success. And you face competition from your … Continue reading 5 ways you can excel as a sales leader

7 essential qualities of a CEO

Every business requires a capable leader to take it to great heights. It could be in terms of revenue, brand value, market penetration etc. And the CEO is responsible for accelerating growth of the business through the right strategy and … Continue reading 7 essential qualities of a CEO

7 tips to come up with creative solutions to customer problems

Every customer is different, so are their issues and pain points. With growing customer expectations, resorting to standard set of solutions and offerings to address customer needs or problems, is just not enough. You need to come up with creative … Continue reading 7 tips to come up with creative solutions to customer problems

How to use innovation to improve business productivity

Everybody talks about innovation today, but mostly in the context of growing your business by creating new products, solutions and service offerings. Innovation can not only impact your top line, but also your bottom line by reducing costs through productivity … Continue reading How to use innovation to improve business productivity

3 unseen tips to improve your customer engagement skills

If you are in a customer facing role, be it sales, procurement, marketing or any such role for that matter, you ought to be good at engaging with them. And some people have an inherent ability to keep customers warm … Continue reading 3 unseen tips to improve your customer engagement skills

How to improve the effectiveness of your branding activities

You are already doing some branding activities to promote your business. You try to differentiate and position your products/services in an effort to improve your brand value. You do online and TV advertisements to reach your target audience. While you … Continue reading How to improve the effectiveness of your branding activities

How to know whether a prospect is going to buy from you

In B2B, a seller interacts with the customer multiple times before he/she strikes a deal. You will make first level, second level and many more pitches to the prospect in an effort to convince him/her to buy your product or … Continue reading How to know whether a prospect is going to buy from you

5 innovative ways to improve your employer branding

As a business, you always want to hire the best people. And you are doing many things to improve your employer branding, like improving your culture, positioning your company as a fun place to work, being transparent etc. But are … Continue reading 5 innovative ways to improve your employer branding

5 unique ways to improve the visibility of your business

How do you go about improving the visibility of your business? Social media?Blogging? Or TV/online advertisements? When all of these can help, every competitor of yours is also doing the same. So how are you going to stand out with … Continue reading 5 unique ways to improve the visibility of your business