GDPR guide for marketers

This piece of writing is a short guide to the steps marketers need to take to make sure that their organization comply with GDPR rules Continue reading GDPR guide for marketers

Mental math for business – part 02 – fast multiplication and division

This is the second piece of writing in my series of articles on how to use mental math to improve business acumen. In my first article Mental math for business – part 01 – fast addition and multiplication, I have … Continue reading Mental math for business – part 02 – fast multiplication and division

How to use stories to promote your product or service

What comes to your mind when you think of promotion? Social media? TV ads? Bill boards? All of these can be made more effective by associating your product or service with inspiring and emotional stories. In this article, I will … Continue reading How to use stories to promote your product or service

How to make your social media promotions stand out

Most of you reading this article might be already using social media to promote your business, products and services. However many a times, your content gets lost in the ocean of posts out there. Unless you have tens of thousands … Continue reading How to make your social media promotions stand out

How to keep a sales lead alive, even when you lose a deal

The art of selling has been a matter of study ever since mankind existed. And no sales professional has tasted 100% success. Failure is just a part of it. But are there ways to create future business opportunities even when … Continue reading How to keep a sales lead alive, even when you lose a deal

5 ways you can excel as a sales leader

Leadership is not just a position, rather it is a responsibility. Sales leaders play a crucial role in ensuring business growth and sustainability. However, getting into a leadership position does not guarantee you success. And you face competition from your … Continue reading 5 ways you can excel as a sales leader

7 essential qualities of a CEO

Every business requires a capable leader to take it to great heights. It could be in terms of revenue, brand value, market penetration etc. And the CEO is responsible for accelerating growth of the business through the right strategy and … Continue reading 7 essential qualities of a CEO

7 tips to come up with creative solutions to customer problems

Every customer is different, so are their issues and pain points. With growing customer expectations, resorting to standard set of solutions and offerings to address customer needs or problems, is just not enough. You need to come up with creative … Continue reading 7 tips to come up with creative solutions to customer problems

How to use innovation to improve business productivity

Everybody talks about innovation today, but mostly in the context of growing your business by creating new products, solutions and service offerings. Innovation can not only impact your top line, but also your bottom line by reducing costs through productivity … Continue reading How to use innovation to improve business productivity

3 unseen tips to improve your customer engagement skills

If you are in a customer facing role, be it sales, procurement, marketing or any such role for that matter, you ought to be good at engaging with them. And some people have an inherent ability to keep customers warm … Continue reading 3 unseen tips to improve your customer engagement skills