7 powerful ways to improve the quality of your employees

People are one of the most important assets of any organization. The overall quality of work depends on the skill, talent and dedication of your employees. And if you are a small business, employee quality has a significant impact on … Continue reading 7 powerful ways to improve the quality of your employees

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How to convert your new business’s weaknesses into strengths

When you start a new business, you need to build a lot of things from scratch. You have zero customers with little brand awareness. You don’t have the credibility to convince your customers and suppliers to buy your product or … Continue reading How to convert your new business’s weaknesses into strengths

How to add value beyond contract to customer business

You have heard the word value beyond contract atleast a few times if you are a business professional or entrepreneur. And we all know, with increasing competition, you need to do much more than delivering a standard set of services … Continue reading How to add value beyond contract to customer business

How to choose the right promotion channel for your business

There are a zillion channels out there for you to promote your product or service. But are you using the best channel for your business? Are your current channels giving you the desired results? If not, you have not done … Continue reading How to choose the right promotion channel for your business

7 ways to write an attractive customer email that converts

You write atleast multiple emails everyday at office. If you are in a customer facing or sales role, email is one of the fastest ways for you to create business opportunities. But how much has your response rate been? Most … Continue reading 7 ways to write an attractive customer email that converts

5 life skills you can apply to your business

Business requires a certain set of skills for it to succeed. However, it is no different from life when it comes to applying knowledge to practical situations. Applying life skills to business doesn’t require you to invest any additional time … Continue reading 5 life skills you can apply to your business

3 effective ways to improve customer retention

Businesses can never be sure to retain their customers forever. And hence they need to consistently take steps to differentiate themselves. Today, with newer companies offering stiff competition, established players are also forced to strengthen their customer base to retain … Continue reading 3 effective ways to improve customer retention

How to create a highly motivated workforce

People are an asset to any organization. But one of the most challenging tasks for businesses is to build a team of people that works for the success of the company, and not just for the sake of completing their … Continue reading How to create a highly motivated workforce

How to overcome the top 7 challenges you face while setting up a new business

Many of you might have dreamed of running your own business empire one day. And maybe you already own a new business. But building a sustainable business grounds up is not a cakewalk. You will face many challenges and roadblocks … Continue reading How to overcome the top 7 challenges you face while setting up a new business